My phone started blowing up one night with LinkedIn notifications. About 50 peop
By Johnghiorso · September 15, 2026 · Curated by George's Blog
My phone started blowing up one night with LinkedIn notifications. About 50 people were all commenting on the same post, telling me I needed to get on a call with some guy named Jordan Winston.
I had no idea who he was. Turns out he'd DMed me multiple times over the past few months and I'd ignored every single one. Not on purpose. I just have hundreds of unread messages and I'm genuinely terrible about responding. I didn't even see them.
So Jordan did something I've never seen anyone do. He made a video about trying to get a hold of me, posted it on LinkedIn, and got 50 people to vouch for him in the comments. People I actually know and respect were saying things like "John, seriously, get back to this guy. He's the real deal."
That's when I finally paid attention.
I watched the video. Looked at what he was building. And I was immediately intrigued.
Jordan runs a creative agency called Not Your Dad's Media. He's been at it for about a year. In that time, he's signed brands that a 10-month-old agency has no business signing. But his work is GENUINELY great, and his reputation is preceding him in the best way possible.
What he does is really specific. He produces IRL, unscripted, short-form video content for brands. Street interviews, challenge videos, authentic moments that look spontaneous but are actually very strategically produced. The brand tells its story through the voice of its customers, and it works because it's one of the most authentic things on the internet right now.
The more time I spent with Jordan, the more impressed I was. With him, his vision, and the quality of what he's building.
So we decided to bring Not Your Dad's Media into the VantaFive portfolio.
This is now the fifth agency in the portfolio.
Excited to start building.
See his original video here:
https://lnkd.in/p/gZ7ucMEn