Media can be broad. #Retail has to be local.
By Mikeblack · August 12, 2026 · Curated by George's Blog
Media can be broad. #Retail has to be local.
And local increasingly means Hispanic/cLatino
In many states, Hispanics / Latinos make up a sizable and growing part of the population, as you can see here in this chart showing Hispanic population as a % of total population by U.S. state (Source: Collage Group)
And if you were to zoom into specific zip codes, that Hispanic / #Latino representation will be even more dominant in some areas of your footprint
When #Hispanic / Latino consumers walk into your store, bank, restaurant or dealership, they expect to see :
⚫ Signage that represents them
⚫ Events that feel inclusive and celebrate their cultural holidays
⚫ Employees who speak their language
⚫ Products they know and trust
Many Hispanic consumers have engrained loyalties and preferences for certain brands and products, so it's important that your product #assortment delivers on what they need and these products have larger share of shelf
For #brands, there's a huge opportunity to partner with #retail merchants to help them evaluate the 4Ps from the Hispanic / Latino frame and even more powerfully, through the relevance ens of Mexican vs Puerto Rican vs Cuban, depending on community density
The quick win?
Map out #cultural #holiday events that over-index with Hispanics / Latinos and help merchants understand the path to purchase and best basket to solve these needs
If you need a targeted Hispanic retail and #merchandising strategy that feels authentic and specific to NUANCED Hispanic audiences vs a monolith-definition, this is one of the top use cases we help retailers and brands solve for at Collage Group
We've got the deepest, most granular #data to understand nuanced Hispanic passion points and 16+ years of experience helping leading retailers and brands grow faster through cultural credibility
Plus #AI tools and human experts to make it easy to action, fast.
Now's the time to act with many high-passion Hispanic holidays coming up!