AI search was supposed to lead to more trust worthy results. It doesn’t
By Mikeblack · August 9, 2026 · Curated by George's Blog
AI search was supposed to lead to more trust worthy results. It doesn’t
Marketers have figured out how to hack the system to the point that this fake brand with no shippable products was receiving more LLM recommendations than real brands
All it really took was creating a website and AI slop article on Substack
The worst of us will try this hack for our own brands
The best of us will question whether consumers will eventually grow to distrust AI recommendations, give up on them and go back to seeking credible recommendations from people they trust and find ways to win there
Great share Juozas Kaziukėnas