Which #tequila brand is gaining the most cultural resonance with Gen Z?
By Mikeblack · July 29, 2026 · Curated by George's Blog
Which #tequila brand is gaining the most cultural resonance with Gen Z?
The answer might surprise you
And that's the whole point
Cultural resonance is a game of momentum
Brands winning today may be losing cultural resonance to challenger brands that are being scrappier, and using more specific and emotionally charged messaging and social creative to break through the noise
Big #brands often don't see these challengers coming, so they miss opportunities to study and learn from them
And challenger brands often don't know why they are so resonant with a certain segment like #GenZ to leverage those strengths in #retail sell in and more on shelf #awareness
The stakes are high
Every 1 ppt improvement in cultural resonance with Gen Z translates to a .79% increase in purchase intent, which means cultural resonance is creating new pools of consumers ready to convert, at #shelf.
Making brands aware of their cultural strengths and opportunities is what we're all about at Collage Group
Check out my new video to learn more 👇
(No alcohol was harmed in the filming of this video, but it may have been consumed) 😃
#alcohol #culturalintelligence #consumerinsight #consumersinights #marketresearch #brandgrowth #sales #cultureconverts
Sazerac Company