Why do some #WorldCup campaigns become cultural moments while others fade away?
By Mikeblack · July 24, 2026 · Curated by George's Blog
Why do some #WorldCup campaigns become cultural moments while others fade away?
Join Stephanie Eaddy of The Coca-Cola Company, Priscilla Flores Dohnert of Proximo Spirits (Gran Centenario), Jessica Ricaurte of Adsmovil, and Victor Paredes and Sophie Williams of Collage Group for a data-driven discussion exploring the creative strategies behind the tournament’s standout advertising
We’ll begin with an in-depth look at today’s soccer fans, uncovering the cultural attitudes that fuel their passion and loyalty
Then, our panel of industry experts will break down the five defining creative themes that shaped the World Cup’s marketing landscape and what they mean for brands looking to connect authentically with other sports fans and audiences
🎥 Can’t attend live? Everyone who registers will receive access to the webinar recording.
👉 Register today: https://lnkd.in/gTqnTjfk
#SportsMarketing
#MulticulturalMarketing
#ConsumerInsights #CreativeStrategy
#BrandMarketing #CulturalIntelligence
#MarketingInsights