๐ฌ๐ผ๐๐ฟ ๐๐ง๐ ๐๐ถ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ ๐ฎ๐ ๐ฎ%.
By James Wakefield ๐ก ยท July 16, 2026 ยท Curated by George's Blog
๐ฌ๐ผ๐๐ฟ ๐๐ง๐ ๐๐ถ๐๐ฒ ๐ฐ๐ผ๐ป๐๐ฒ๐ฟ๐๐ ๐ฎ๐ ๐ฎ%.
Your Amazon listings convert at 15%. The budget says the opposite.
Most brands spend more on the channel that sells less. They redesign the website. They hire another performance marketer.
Meanwhile, Amazon drives three times the volume on a fraction of the attention.
This is not a tech problem. It is a boardroom problem. The people setting budgets do not see Amazon as a growth channel. They see it as a fulfilment line.
๐ง๐ต๐ฎ๐ ๐บ๐ถ๐๐ฟ๐ฒ๐ฎ๐ฑ ๐ฐ๐ผ๐๐๐ ๐ฟ๐ฒ๐ฎ๐น ๐บ๐ผ๐ป๐ฒ๐.
Growing on Amazon takes real investment. Content, ads and the operations behind them. Stalling on Amazon takes nothing. Just neglect.
๐๐บ๐ฎ๐๐ผ๐ป ๐ฑ๐ผ๐ฒ๐ ๐ป๐ผ๐ ๐ฟ๐๐ป ๐ถ๐๐๐ฒ๐น๐ณ. Neither does any other channel worth having.
Your customers already chose where to buy. The question is whether your budget caught up.