๐ ๐ผ๐๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ. Few know
By James Wakefield ๐ก ยท July 7, 2026 ยท Curated by George's Blog
๐ ๐ผ๐๐ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ๐ ๐ธ๐ป๐ผ๐ ๐๐ต๐ฒ๐ถ๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ. Few know their Amazon profit.
Revenue is easy to report. It is big. It grows. It looks good in a board deck.
๐๐๐ ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ ๐ถ๐ ๐ป๐ผ๐ ๐บ๐ฎ๐ฟ๐ด๐ถ๐ป.
Vendor terms take a cut. Chargebacks take more. Co-op fees, freight and damage claims take the rest.
By the time the money lands, it looks nothing like the headline.
We see this with almost every new client. A brand grows 20% a year. They feel good about Amazon. Then we map the real costs. The picture changes.
Growth you cannot measure is just volume. It feels like progress. It is not.
So the first question is not "how do we grow?"
๐๐ ๐ถ๐ "๐ฑ๐ผ ๐๐ฒ ๐บ๐ฎ๐ธ๐ฒ ๐บ๐ผ๐ป๐ฒ๐ ๐ต๐ฒ๐ฟ๐ฒ?"
Until you know that, the rest is a guess.