Have you ever talked to a 6 year old about how they discover new brands?
By Mikeblack · June 25, 2026 · Curated by George's Blog
Have you ever talked to a 6 year old about how they discover new brands?
Or how they are using #AI in that process?
That's OK, because Collage Group did it for you!
Using our cultural intelligence engine, we surveyed kids between ages 6-13 and their parents and what emerged was an interesting view of the modern household negotiation
Kids are leading the discovery of new brands and creating the household demand, while parents are filtering out options and granting permission
One mind blowing stat:
1 out of every 2 kids is talking to Siri, Alexa or Chat GPT daily or multiple times a week
The implication for how brands must adapt their path to purchase strategies are huge
If you missed my #GenAlpa article in the latest Insights Association newsletter, I have pasted the link below 👇