"DSP? That's just display ads right?"
By Daniel Tejada 🚀 · June 23, 2026 · Curated by George's Blog
"DSP? That's just display ads right?"
Nonono, not even close.
Here's what Amazon DSP actually gives you access to:
1. Display ads (the obvious one)
2. Podcast ads
3. In-store retail displays
4. Streaming TV video
5. Netflix (yeah, Amazon partnered with them remember?)
That last one is wild. You can literally run video ads on Netflix through Amazon's platform.
But here's the real juice.
DSP lets you follow your customers across the entire internet.
Not just on Amazon...
Custom audiences. Retargeting. Data you can't get anywhere else.
It's Amazon's most robust advertising platform by far.
Now look - DSP isn't for everyone.
You need to know what you're doing and every step needs a purpose.
But if you're sleeping on it because you think it's "just display ads"?
You're leaving serious money on the table.
#amazon #amazonadvertising #dsp