Here is my take on where AI is going in the Amazon space:
By Brett Bohannon · June 23, 2026 · Curated by George's Blog
Here is my take on where AI is going in the Amazon space:
This is centered around using it within the business for operational workflows.
1. Adoption is increasing, this looks different for everyone
2. Agencies are trying to build it out themselves. doable but they will eventually fallback to something to help them make the process quicker
3. In house and brands right now are the ones leveraging toos like Helm to get them to where they want to be faster
4. Data will be your biggest sense of currency, I know some companies that are building towards this
5. Context and telemetry layer is huge and should always be considered
6. MCP's will still be hot and using multiple of them will require orchestration
Some Monday Morning thoughts...