Oh man, have you noticed the average cost of a margarita these days? According t
By Mikeblack · June 9, 2026 · Curated by George's Blog
Oh man, have you noticed the average cost of a margarita these days?
According to FinanceBuzz, the average of cost of a margarita has increased by 25% from 2022 to 2026
As a huge margarita fan, I pay close attention to these things
I like nothing more than grabbing a few while out to dinner with my wife and 3 kids after a long week
It's like a mini vacation in the week
But with 3 kids eating adult meals now, plus several margaritas between my wife and I (x $15 per), we're eating out less often, and I'm more likely to chef margaritas and fajitas at home
True, I'm splurging more on premium, additive-free #tequila as a trade off because if I top grade my alcohol, it's still costs less than drinking out
Eating and drinking out less is just the tip of the ice berg here
Generally, I find myself becoming more of a home body as costs become unbearable:
⚫ I am working out at home (just upgraded my tread mill
⚫ I am spending more time in my yard (mostly around the fire)
⚫ I am investing more in my yard (lawn equpiment)
⚫ I am grilling more (meats, barbecue sauce, red wine)
If you can relate to this, you might be part of a new cultural movement called "Homesteading." 🏡
Homesteaders are people who are intentionally spending more time and money on home activities, because of rising costs and safety concerns
As a cultural audience they skew toward "Millennials," a group reaching their prime purchasing power
This makes them a highly-valuable cultural audience for #CPG, #DIY, #apparel, #electronics, #QSR and #retail brands to engage, plus #financialservices cos funding home upgrades
We're breaking down "Homesteading" as Trend 1 in our #BigTrends month at Collage Group
Millennial Homesteaders is only the first piece of the puzzle 🧩
On Thursday, June 25th, we are partnering with Insights Association for a live event to lay out all 4 Macro #Consumer Trends shaping the 2nd half of 2026
Our experts Jack Mackinnon, M.Ed. Natalie Griffith Elizandra Granillo Espinoza Alonzo J. B., and Lauren Goldberg will help you understand exactly where your consumers' wallets, time and loyalty are moving next
This is the #culturalintelligence briefing you cannot afford to miss
🔗 Secure your spot for the live webinar via the link in the comments 👇