Everyone is going to have tools. Everyone is going to have MCP servers, connecto
By Brett Bohannon · June 7, 2026 · Curated by George's Blog
Everyone is going to have tools. Everyone is going to have MCP servers, connectors, automations, agents, and internal workflows.
The scarce thing will not be access to tools.
The scarce thing will be knowing what to do with them, how to connect them, how to trust them, how to review them, and how to keep the whole system from turning into another pile of tabs.
That has become the center of Helm.
The positioning is still simple: help brands and agencies create agents around the tools they already use, then fill in the gaps where those tools do not exist yet.
But the infrastructure underneath that idea has become much more serious.