The retail media space is about to get flooded with “AI” announcements. Some wil
By Brett Bohannon · May 20, 2026 · Curated by George's Blog
The retail media space is about to get flooded with “AI” announcements.
Some will be real.
Some will be dashboards with better makeup.
And both can have value.
But I think the real shift is not prettier data. The real shift is execution.
If you have to work harder to wrangle the LLM, something is missing.
You shouldn’t have to.
→ Can the system understand the question?
→ Can it apply brand context?
→ Can it route to the right data source?
→ Can it recommend the next move?
→ Can it document misses and improve?
That is the gap I care about. Not AI sitting on top of data.
AI operating with knowledge, guardrails, tools, and feedback loops.
That is the difference between insights and execution.