Yesterday I said Amazon wants to own your customer's day. It took your customer'
By James Wakefield ๐ก ยท May 13, 2026 ยท Curated by George's Blog
Yesterday I said Amazon wants to own your customer's day.
It took your customer's ๐น๐ผ๐๐ฎ๐น๐๐ with it.
People used to be loyal to Heinz. To Persil. To Dyson.
They picked the brand at the shelf and stuck with it for years.
Now they are loyal to ๐ฃ๐ฟ๐ถ๐บ๐ฒ.
They reorder on Alexa, not on your site.
They review the delivery, not the product.
They say "I got it on Amazon," not "I love this brand."
You did not lose them in a switch.
You lost them in a ๐ฟ๐ผ๐๐๐ถ๐ป๐ฒ.
Most brand strategy still ignores this.
Loyalty programmes, emotional campaigns, sponsorships.
All chasing a feeling that no longer drives the re-order.
๐๐๐ธ ๐๐ผ๐๐ฟ ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐๐ต๐ฒ๐ป ๐๐ต๐ฒ๐ ๐น๐ฎ๐๐ ๐ฐ๐ต๐ผ๐๐ฒ ๐๐ผ๐?
They will tell you about the delivery.