Just lost a $20M brand to a competitor charging 40% less, again. And I'm weirdly
By Daniel Tejada 🚀 · May 5, 2026 · Curated by George's Blog
Just lost a $20M brand to a competitor charging 40% less, again.
And I'm weirdly grateful for it.
They asked: "Can you do it for half the price?"
I looked at Marco. He looked at Evan Jay 🚀, and we all knew the answer.
"Nah. We can't."
Here's why:
When our beverage brand's hero SKU got delisted at 10PM, our team knew EXACTLY who to talk to on Amazon support to get it back up ASAP.
That's not in the SOW, that's just what we do.
You don't get that at discount prices.
You get templates. You get excuses. You get "we'll look into it."
Expertise isn't expensive, but it's profitable.
P.S. - That brand that left? Their competitor just messaged us. Sometimes the universe just evens things out.
#amazonadvertising #pricing #value