AEO is the great BS filter we all needed so bad. Flash back 10 years ago: Every
By Mikeblack · May 4, 2026 · Curated by George's Blog
AEO is the great BS filter we all needed so bad.
Flash back 10 years ago:
Every brand figured out that content could be used to juice the search algorithm.
They hired teams and created processes to scale it faster
Then AI generation came and scale factor multiplied by 1000x
So search became gamified to the point where people couldn’t find what was really trusted or relevant.
The problem was bigger on Amazon because you had an influx of competitors from China all adding to the noise
Then AEO comes along and it changes the algorithm.
Visibility is more based on what others say about you then what you say about yourself.
Now you really have to earn it.
Great products matter more.
Systemic approaches to (authentic) advocacy building matter more.
In an AEO world, thr CMO role is no longer about the flashy ad or disruptive message but about building sustainable workflows for fueling advocacy.
And that’s hard which is why it’s worth pursuing.