Who knew raising a child had a correlation with your Amazon listing images? I th
By Kc Wang · May 3, 2026 · Curated by George's Blog
Who knew raising a child had a correlation with your Amazon listing images?
I thought that if I wanted my daughter to love books, she had to sit still beside me and listen while I read to her. I wanted to control the process. I’d point at the pages and basically say, "Look! Listen! This is good for you!"
But it didn't work. She’d wiggle away, get restless, and ignore the books entirely.
So, I changed my approach. Instead of forcing her to sit down, I just started reading my own book out loud while I did my thing and she did hers.
I didn't ask for her attention; I just showed her what it looked like to enjoy a book.
Suddenly, she got curious. She started staying still. Now, she’s the one reaching for the books herself.
There is a massive correlation here to how you’re treating your Amazon customers.
Too many brands try to "force" a sale by shouting features and benefits. They fill their listings with infographics that scream: "Look at this! Read this! Buy this!" But if you don't show your customers what it actually looks like to live with your product, they won’t reach for it.
This is why I preach about lifestyle images as an essential, not an "extra."
Infographics tell people how a product serves them, but lifestyle images let them imagine themselves using it. It’s the difference between being a pushy salesperson and being a relatable storyteller.
Stop telling them why they need you. Start showing them what life looks like once they have you.