I’m beefing up Helm. And I’ll say it plainly: I think MCPs are going to become a
By Brett Bohannon · May 3, 2026 · Curated by George's Blog
I’m beefing up Helm.
And I’ll say it plainly:
I think MCPs are going to become a huge part of the future of selling on Amazon.
Sellers shouldn’t have to buy into another subscription just to access, understand, and act on their own data.
The bigger unlock is knowledge-worker agents that connect across the tools sellers already use.
Amazon.
Keepa.
SmartScout.
Ad platforms.
Reporting tools.
Client notes.
Internal playbooks.
Right now, the limitation isn’t the idea.
It’s connectivity.
That’s the part I’m working on with Helm.
I’ve spent 10 years inside the messy parts of Amazon: catalog issues, Buy Box problems, listing changes, ad waste, keyword gaps, variation chaos, and client reporting.
The goal isn’t to build another dashboard.
The goal is to build agents that know what to watch, when something matters, and what action should happen next.
That’s where I think this whole thing is heading.
And I’m going to build the hell out of it.