The Middle Is About To Disappear I've been in business 25 years. The pace of cha
By Robert Prime · April 23, 2026 · Curated by George's Blog
The Middle Is About To Disappear
I've been in business 25 years. The pace of change right now is unlike anything I've seen — and as an Amazon agency, we're at the sharp end of it.
What's happening:
Cold email is no longer a moat. Sellers are pitched every day. Your prospects have endless options.
AI is making services easier to deliver. Pricing drops. Perceived value drops. Clients struggle to tell good from average.
Brands are taking work in-house, and that trend only accelerates.
And there are now hundreds of "fire your designer / fire your PPC manager" guides. Most of them only replace average-to-poor talent — but clients can't always tell the difference until they've burned six months trying.
Why this is moving so fast:
ChatGPT, Claude, Perplexity, Google and Grok are in an arms race for market share. The models improve at a pace none of us are used to. Every release raises the floor of what an untrained person can produce.
Where I land:
→ Top talent + AI = the holy grail. Highest value in the market.
→ The middle will be gone. Soon.
→ The bottom will still exist — as false value dressed up as a bargain.
We're betting on this directly. We've built MrPrime Intelligence — an Amazon analytics product that pulls live SP, Ads and B2B data into one dashboard. The kind of thing most agencies talk about but can't actually ship.
That's the new bar. Strategic thinking + the ability to build technology, not just deliver services.
The agencies that survive the next 24 months won't be the cheapest or the loudest.
They'll be the ones doing things their clients genuinely cannot do themselves.
Where are you on this — top, middle, or quietly hoping the middle is still safe?