Business in a mess while growing on Amazon? I see it constantly. Companies want
By Robert Prime · April 22, 2026 · Curated by George's Blog
Business in a mess while growing on Amazon?
I see it constantly. Companies want scale, but the foundations aren't there to scale from.
They don't have a handle on what's working and what isn't.
The agency doesn't help. It sends a PPC report and a sales report.
So the company doesn't really know if the PPC is worth it, or the full shape of their business.
They do know they're pouring more and more money into a bottomless pit on Amazon.
No judgment. I ran Amazon businesses like this years ago. Easily done.
Here's the unglamorous sequence that works every time:
1) What's the true profit per SKU — after COGS, Amazon fees, PPC, shipping, and returns?
2) Is PPC spend going to the profitable SKUs?
3) For the unprofitable ones (and you'll find some once you do Step 1 properly) — can you save them with optimisation, a price increase, bundling, or repositioning?
If not. Kill them.
4) Reallocate PPC spend to the SKUs that actually make money.
That's it. First four steps, works on every multi-SKU account we touch.
80% of even big businesses we speak to don't know true profit per SKU.
Ad cost per SKU not factored in.
COGS not fully loaded.
Amazon fees glossed over.
Returns ignored.
Scaling blind.
They don't know if ads work — but they know that when they turn them off, the account dies.
Messy.
The sellers who scale aren't the best marketers. They're the ones who treat the P&L like religion.
Accountants win on Amazon.
👍 This is exactly what we built MrPrime Intelligence for — true profit per SKU, live, across every account. DM me "Intelligence" if you want to see yours.
#amazonprofit