Amazon's 3.5% FBA surcharge hits April 17th. They're calling it "temporary." (Th
By Adam Weiler · April 21, 2026 · Curated by George's Blog
Amazon's 3.5% FBA surcharge hits April 17th.
They're calling it "temporary."
(They said the same thing during COVID...)
Those fees are still here.
This won't be different.
Here's what's really happening:
Amazon needs revenue.
Sellers have nowhere else to go.
So fees keep climbing.
Shipping delays and rising costs are just convenient excuses.
Your margins are about to shrink unless you act now:
1️⃣ Raise prices immediately (test 5-10% increases)
2️⃣ Optimize listings for higher conversion (better images, copy)
3️⃣ Push more profitable SKUs in your PPC campaigns
4️⃣ Look for FBM opportunities on oversized items
The brands that survive fee increases?
They don't absorb costs.
They pass them through.
They optimize operations.
The ones that don't?
They watch margins evaporate while hoping Amazon "reverses" things.
Spending time hoping instead of adapting.
How are you protecting your margins against the fee increase?