Great to see Collage Group latest #grocery research covered by Progressive Groce
By Mikeblack · April 18, 2026 · Curated by George's Blog
Great to see Collage Group latest #grocery research covered by Progressive Grocer.
Take aways:
⚫ The new battleground in grocery is #culturalrelevance (trust, values, identity, connection) -- not just price, convenience, or location.
⚫ Leaders like Amazon, Walmart, and Costco perform well because they consistently resonate across many demographic and multicultural groups, not just a niche.
⚫ Retailers like Target or Aldi show strength with specific segments but inconsistency overall, limiting growth potential.
Key quote:
"In a category where the functional experience increasingly looks the same, the brands that win will be the ones that connect."
Read the full article by Julia Russell Tabisz here and leave "share" in the comments if you'd like to see the full analysis with charts.
https://lnkd.in/e3z-aBXG