Most Amazon Sellers Are Optimising the Wrong Things ❌ Demystifying Amazon Sellin
By Robert Prime · April 18, 2026 · Curated by George's Blog
Most Amazon Sellers Are Optimising the Wrong Things ❌
Demystifying Amazon Selling
Even I get confused at times — and I run an agency.
There’s constant noise around AI, Rufus, Cosmo, external traffic, fees, agencies, new tactics…
A lot of it is deliberate. People carving out space. Selling fear.
But the accounts that actually scale?
They get the fundamentals right — in order.
Here’s how I look at it:
1) Is your product genuinely value for money with clear USPs?
Not what you think — what you can prove. Why should someone buy yours over another?
2) Does your listing reflect those USPs properly — multiple times?
Imagery, copy, structure.
COSMO-friendly: audience, problem, solution, outcome, emotion.
Not pretty — persuasive.
3) Do you know your profit by SKU — after everything?
Ads, returns, fees, the lot.
If not, stop here. Nothing else matters yet.
4) Do you know your conversion rate per listing?
5) Do you know exactly where your PPC budget is going?
Which SKUs. Which campaigns.
Most accounts overspend on losers and starve winners.
6) Do you know your optimal TACOS?
Not a benchmark — yours.
Could be 5%. Could be 20%. Depends on margins and strategy.
7) Is your stock properly managed?
In-stock rate wants to be 98–100%.
FBA where it makes sense.
✅ Only now do CTR, image testing and listing tweaks really matter —
because you can actually measure impact.
8) Do you know your AOV (average order value)
Easy wins: bundles, cross-sells, A+, logical product grouping.
Most brands leave money here.
9) Can you build a funnel off Amazon — within TOS?
Warranty extensions, inserts, QR codes, useful content.
✅ Everything else — AI, external traffic, “growth hacks” —
comes after this.
That’s the stuff getting thousands of likes.
And very little implementation.
Most accounts don’t need something clever.
They need better fundamentals.
If you can’t answer #3 clearly, start there.
That alone fixes more than people think.
Which of these do most sellers actually get right?
Follow me or my newsletter as I solve these problems and more in the next 2 weeks.
#amazonfba #simplestupid