Should brands jump on the train of celebrating America's 250th birthday? Well, i
By Mikeblack · March 11, 2026 · Curated by George's Blog
Should brands jump on the train of celebrating America's 250th birthday? Well, it's complicated.
And that's the whole point.
Americans across all ages, demographics and political loyalties are feeling highly polarized by the chaotic national environment, what's happening in the world ... and then add on #AI.
I know I feel that way.
But as brand marketers, you can't bury your head in the sand and hide from the reality.
In times of chaos, consumers seek out stability - and brands must become the anchors of that stability through their products, messaging and experience.
So it's not a question of jumping on the patriotic bandwagon or not, but the role your brand chooses to play in the CONTEXT of the national mood.
Cultural context always shapes your brands.
If this question sparks your curiosity, then you won’t want to miss our webinar with the Insights Association on March 12 for sure.
Link to register in the comments below 👇