Amazon Funnel Strategy: Fix Traffic, Improve Conversions & Focus on TACoS KeyIns
By Seb Amazonexpert · February 26, 2026 · Curated by George's Blog
Amazon Funnel Strategy: Fix Traffic, Improve Conversions & Focus on TACoS
KeyInsights from Iani Doynov, EcommerceVille
The Amazon funnel has three key parts: impressions, clicks and conversions.
If results are low, it is usually either a traffic problem or a conversion problem.
Low impressions often mean weak keywords or low bids in competitive markets.
Low conversions usually mean your listing, price or reviews need improvement.
TACoS is more important than ACOS because it shows total profitability, including organic sales.
#AmazonFBA #AmazonSellers #EcommerceGrowth #AmazonAds
#TACoS #ACOS #ConversionRate #AmazonListing #PPCStrategy #EcommerceBusiness