[Infographic] How to win the ❤️ hearts & 🧠 minds of Hispanic Consumers Hot of t
By Mikeblack · February 25, 2026 · Curated by George's Blog
[Infographic] How to win the ❤️ hearts & 🧠 minds of Hispanic Consumers
Hot of the presses, Collage Group just updated one of our most popular research studies focusing on the essentials of engaging #Hispanic consumers.
This infographic summarizes some of the key highlights 👇
Why it matters?
⚫ Hispanics represent $2.8 trillion in spend, up 40% since 2020.
⚫ This growth is outpacing all other cultural demographic groups (Whites, Blacks and Asians)
⚫ Hispanics are the power house of the generational shift, led by 18 million Gen Zers who are rewriting the rules of brand engagement and social media influence
This group is increasingly moving toward cultural stewardship—a purposeful effort to protect their traditions while leading the digital mainstream.
As always, Collage clients get access to the full research PLUS millions of additional psychographic and behavioral #consumerinsights unpacking how and where Hispanics shop, what they buy and what media they consume.
If you're not a current Collage client and want a deeper dive, I put together a video synopsis I am happy to share if you post "Share it" in the comments 👇
Shout out to Elizandra Granillo-Espinoza, one of our super star Collage analysts for authoring such a great report.
#CulturalIntelligence #demographics