My favorite Olympic moment was skier Atle Lie McGraththe’s epic melt down after

By Mikeblack · February 22, 2026 · Curated by George's Blog

My favorite Olympic moment was skier Atle Lie McGraththe’s epic melt down after losing Gold.

It was real, it was relatable.

In the age of AI, when it's never been easier to put forward a perfect image of ourselves and our brands, I think humans and consumers will over index on craving frailty, imperfection and vulnerability.

Humanity for the win!

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