Here's what brands continually get wrong about their #ecommerce / PDP content Th
By Mikeblack · February 18, 2026 · Curated by George's Blog
Here's what brands continually get wrong about their #ecommerce / PDP content
They are hyper-focused on copy.
That's important for #SEO and #GEO.
But they don't spend enough time thinking about story.
The story of your brand / products is what connects.
It comes through in the creative wrapper you build around your copy.
The images that connect to the passion points, motivators, life style habits and occasions that get to WHY shoppers choose your brand.
The story of how your consumers think of value, which drives fit in their lives and even defines the product assortment you need to focus on.
Often times, that is set upstream by your brand teams.
But do they really know?
Are they doing the right, deep research into the psychology of the shopper?
Garbage upstream is garbage downstream.
eComm teams should feel empowered to question the consumer insight truths informing the brand creative brief.
After all, what brand assets get more traffic and generates more conversion opportunity than your PDPs?
Better direction early leads to better results, early.