👉 Noticing some new names in your Ad Console lately? Amazon is officially rolli
By Himanshu Verma · February 10, 2026 · Curated by George's Blog
👉 Noticing some new names in your Ad Console lately?
Amazon is officially rolling out a terminology update to unify its reporting across the board.
We are starting to see classic labels shift to match more advanced systems like the Amazon Ads API and Amazon Marketing Cloud (AMC). For example:
🔹 Spend is now "Total Cost"
🔹 Orders are now "Purchases"
You can expect this trend to continue as Amazon unifies its data language—we could soon see more changes such as Sales -> Attributed Sales or CVR -> Purchase Rate.
By standardizing these names, it's making it easier for us to compare Amazon data with other channels.
If you use custom sheets or external scrapers to track your brand’s performance, time to update your headers!
Have you noticed these changes in your console yet?
#amazon #amazonads