A feature I recently added to internal tech (Nexus) that both our clients and AM
By Dustin Wassner · February 10, 2026 · Curated by George's Blog
A feature I recently added to internal tech (Nexus) that both our clients and AM’s are loving is the “ASIN Eligibility Alert”.
If your AdTech doesn’t have this, you should check it out! 😃
This endpoint is really insightful, as it provides the ASINs that are ineligible for each Ad Type, along with the reason why the ASIN is ineligible.
Even better, it is available for DSP as well. 😎
How I am using this for our team:
- Pull eligibility metrics for all client's ASINs
- Every Monday morning, send a Slack DM to each AM, which contains a .xlsx file for each of their clients
- Within each .xlsx file, there are 3 tabs: “Ineligible”, “Newly Ineligible”, “Newly Eligible”
- I then merge performance metrics onto each ASIN to make the data even more actionable – ie. Total Sales, Ad Sales, etc for each ASIN
This is powerful because it allows both our AM’s and clients to quickly sort through this list and find what revisions need to be made to the most heavy-hitters of the catalogue.
Small, spoon-fed alerts via Slack like this are what help our AM’s gain time back to focus on higher-level strategies for our clients – I really do have the best job in the world getting to build this stuff (and the best team helping me build it). 😊
Here is a link to the “ASIN Eligibility” endpoint: https://lnkd.in/e97AmH_N
Another tech feature our clients and AM’s love: https://lnkd.in/eiYVhEE9
Amazon Ads Partners #btrmedia #adtech #retailmedia #amazonppc