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By Martin Heubel · September 14, 2025 · Curated by George's Blog
Clients love to ask this question: When will #Amazon finally abandon its price-matching policy?
My answer: Not anytime soon. ❌⏳
With #Rufus now showing price histories and allowing users to set price alerts, competitive pricing has only become more important.
That means Amazon will increase its efforts to go after brands trying to “trick” its system with tactics like:
- Selling multipacks without a price advantage
- Developing semi-exclusives without a clear USP
- Moving to 3P to raise prices above average market levels
- Listing items with different UPCs to avoid price matching
Remember:
𝗦𝗵𝗼𝗽𝗽𝗲𝗿 𝘁𝗿𝘂𝘀𝘁 𝗶𝘀 𝘁𝗵𝗲 𝗳𝘂𝗲𝗹 𝗼𝗳 𝗔𝗺𝗮𝘇𝗼𝗻'𝘀 𝗙𝗹𝘆𝘄𝗵𝗲𝗲𝗹.
So if your omnichannel strategy relies on bypassing Amazon's price algorithm, you're building your business on quicksand.
#amazonvendor #amazonstrategy