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By Martin Heubel ยท July 21, 2025 ยท Curated by George's Blog
So what are the risks of moving your Vendor Central account over to 3P?The answer depends on your location:๐จ.๐ฆ. ๐๐ฒ๐ป๐ฑ๐ผ๐ฟ๐ are subject to Amazon's Standards for Brands (SBSAS) policy:It's a core part of Vendor Central's terms and conditions, allowing Amazon to force manufacturers to offer products exclusively through Amazon 1P. This leaves brands with suppressed 3P Buy Box offers and the closure of their 3P account when trying to exit the 1P model.๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐๐ฒ๐ป๐ฑ๐ผ๐ฟ๐ enjoy more protection. While Amazon has a similar policy (Product Availability Policy for Manufacturers), it's rarely enforced. But before you get all excited:Moving products from Vendor to Seller Central won't solve your margin and distribution problems:๐ Amazon suppresses uncompetitive 3P offers.๐ฅท Competition for the Buy Box will continue.๐ธ The lack of a 1P offer may encourage more 3P Sellers to sell your brand on Amazon, accelerating a negative price spiral.The better way? โ Control your distributionโ Delist unprofitable productsโ Differentiate your 1P assortmentYes, you can use a 3P account as a defensive strategy during vendor negotiations. Just know that Amazon may not be playing along.---What's your experience when moving selection from 1P to 3P?Let me know in the comments!hashtag#amazonvendor hashtag#amazonstrategy