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By Lauren Livak Gilbert · August 1, 2025 · Curated by George's Blog
👓I had a blast recording a podcast at Amazon Port with Jeffrey Cohen, Principle Evangelist, Amazon Ads. At the end of the episode, I asked him 2 questions about the future of commerce and what he thinks:
🌐 Will websites still matter in 10 years?
🛍️ Will AI shop for us in 10 years… without us lifting a finger? (Stay tuned to hear his answer to this one)
🌐 Will websites still matter in 10 years?
It’s a question we’re hearing more and more as commerce shifts toward marketplaces, media platforms, and AI-driven discovery.
➡️ “Yes, websites will matter — because brands will always need a home to tell their story.” Even as the path to purchase gets more fragmented, direct-to-consumer isn’t going anywhere. In fact, Amazon even supports it, offering ads that drive traffic to DTC sites, because the consumer wants choice.
Will websites look the same in 10 years? Probably not.
But will they still matter? Absolutely, they just might look different.
🎧 Tune in to the full episode here: https://lnkd.in/e6HqvJyg
#FutureOfCommerce #DigitalShelf #RetailMedia #AI