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By Lauren Livak Gilbert · August 30, 2025 · Curated by George's Blog

🤖Amazon’s Rufus now REMEMBERS! It remembers things about you and your past purchases and also makes inferences about what actions you might take in the future!

Why is this important?

🧠 This change makes personalization a reality for consumers. Recommendations are not just based on like customers who also bought the same thing. It is interpreting your habits.

🧠 There will be even fewer number of products recommended to consumers so brands need to make sure their content is optimized for GEO (generative engine optimization).

🧠 Just like the ‘buy again’ feature, once consumers purchase a product it will be harder for other brands to break in

👉🏻Brands, how are you thinking about this change?

#digitalshelf #GEO #commerce

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