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By Wyatt Sosey · March 31, 2025 · Curated by George's Blog
Amazon is testing something big—Driving traffic from Amazon search results to brands’ own DTC sites.That’s a major shift.Amazon wants to keep customers on its platform. Are they now expanding that? Is your DTC site more relevant? Is it a key part of the strategy?So what does that mean for brands?Your owned experience can’t be an afterthought.If you’re pulling traffic from a high-intent platform like Amazon, your site better convert. It needs to tell your story and build trust.