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By Wyatt Sosey · August 21, 2025 · Curated by George's Blog

Amazon continues to test AI in search...

This time surfacing brand-level content before sponsored ads.

đź“– Brand context presented first

đź“‚ Category filters right at the top

🔎 No “sponsored” tag in sight

⚡A smoother, faster path to products

The digital shelf is changing fast. Have you noticed this in your own searches?

#Amazon #AI #DigitalShelf #CustomerExperience

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