(3) Search | LinkedIn
By Martin Heubel ยท July 29, 2025 ยท Curated by George's Blog
The silent killer of your #Amazon vendor margins?
Fractional ownership.
- Commercial teams know their retail budgets
- Media teams know their advertising spending
- Finance teams have insights into financial disputes
The problem is:
๐๐ฎ๐ฐ๐ต ๐ฑ๐ถ๐๐ถ๐๐ถ๐ผ๐ป ๐ผ๐ป๐น๐ ๐ต๐ฎ๐ ๐ถ๐ป๐๐ถ๐ด๐ต๐ ๐ถ๐ป๐๐ผ ๐๐ต๐ฒ๐ถ๐ฟ ๐ฏ๐๐ฑ๐ด๐ฒ๐๐ ๐ฎ๐ป๐ฑ ๐๐ฝ๐ฒ๐ป๐ฑ๐ถ๐ป๐ด.
So every team thinks their investments are reasonable.
The better way?
ยป Appoint a central team that brings all the pieces together:
- Cost prices
- Trade terms
- Advertising costs
- Supply chain benefits
- Chargebacks
- Shortages
- Price variances
- โฆ
Then, divide your total spend by your Net Receipts.
If your investments are >35%, your teams should:
- Renegotiate cost prices
- Reduce trade terms
- Improve supply chain efficiencies
- Request chargeback waivers
- Escalate financial disputes
Then: rinse and repeat.
---
How are you dealing with fractional ownership structures? Let me know in the comments!
#amazonvendor #amazonstrategy