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By Carly McMillen · October 6, 2025 · Curated by George's Blog
October Prime Days are just around the corner, but it won’t be a typical event.
Q4 has officially started, and that changes everything.
This season’s Prime Days are not a standalone moment.
It is the first in a rapid-fire sequence of high-intent shopping surges:
• October Prime Days
• Black Friday
• Cyber Monday
• Holiday sales
Your strategy should not just focus on this one event.
It needs to learn from the past and prepare for what is coming next.
Look at last year’s data.
Your previous Prime Day results are a goldmine.
→ What campaigns performed best?
→ Which keywords spiked in spend or conversions?
→ Where did your margins suffer?
→ What changes did you observe with customer behavior
This is the time to study those patterns and build a smarter plan.
Think ahead to Black Friday and beyond
Any coupons, discounts, or promos you are considering for Prime Day need to fit into a broader Q4 pricing strategy
.
If you go too aggressive now, you might have nothing left for the next surge in demand.
Here is what we recommend:
1. Review your past Prime Day performance
Use real data to identify trends, wins, and overspend areas so you can double down or adjust.
2. Create a monitoring game plan
Decide in advance what metrics you will track and when you will actually step in to adjust bids, budgets, or targets.
3. Protect your Q4 budget
Allocate spending wisely across the season. Do not let Prime Day drain your ability to compete in November.
4. Document everything
What you learn from this Prime Day should help you refine your strategy for the rest of Q4 and for next year.
High-traffic events like these can wreak havoc on campaigns.
But the sellers who stay calm, and follow a plan will be rewarded.
How are you planning for this Prime Day and the weeks that follow?