(2) Activity | Oliver Bradley | LinkedIn
By Oliver Bradley · July 31, 2025 · Curated by George's Blog
Removing Friction for online shoppers is about making it easy for them to work out the basics from the image alone. Forcing them to read product titles means your primary image is not a hero image. Fail the 4W's...fail to convert. Magnum proved this with 24% uplift in AB tests.