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By Martin Heubel · August 18, 2025 · Curated by George's Blog
🚨 Just in: hashtag#Amazon launches same-day delivery on fresh groceries 🥑🛍️Shoppers in over 1,000+ US cities can now get fresh groceries delivered straight to their doorstep - not the next day, but within hours. The online retailer says that same-day delivery will expand to over 2,300 cities by the end of 2025.The move comes as Amazon is looking to utilise its existing same-day fulfilment network to compete more effectively with Instacart, Walmart & Co. Grocery is a key focus area to win for Amazon, since the category acts as the gateway for shoppers to buy their daily and weekly essentials, sign up to Prime and fuel the Amazon Flywheel across categories.The announcement follows the company's recent decision to merge its buying teams across Core and Fresh to drive additional efficiencies in its supply chain.---What do you think? Is Amazon's offering of same-day delivery on perishable goods a good strategic move?Let me know in the comments!hashtag#amazonnews hashtag#amazongrocery hashtag#amazonstrategy