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By Oliver Bradley · July 31, 2025 · Curated by George's Blog
As we hit the deadline for the EU accessibility act in days...(The European Accessibility Act (EAA) will be fully enforceable across the European Union starting 28 June 2025)
So how ready are your brands?
Aim to achieve more than avoiding being fined.
Lets be honest, compliance alone isn't a futureproof strategy. More shoppers using mobile and more older shoppers with poor eyesight as big shifts have already happened.
Has your content shifted to become mobile ready and more accessible?
The European Accessibility Act (EAA) stipulates that digital products and services—including e-commerce websites and apps—must meet specific colour contrast requirements to ensure content is accessible to people with visual impairments.
How are you testing your brands digital properties with contrast-checking tools to ensure all your digital content meets the EAA requirements?
We can help.
#Accessibility #ColourContrast #UX #EAA