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By Martin Heubel · August 18, 2025 · Curated by George's Blog
Stop comparing your hashtag#Amazon trade terms to those of other brands ✋🛑It won't help you in trade negotiations. And it will create a false sense of insight that won't match the reality of your account.That's because knowing the AVS or Base Accrual investments of your peers won't give you any insight into:- Amazon's targets in their category- Your peers' Net PPM performance YoY- Their front-to-back-margin investment ratio- The difference in shipping costs of their items- Their operational and supply chain performanceYes, you can use an isolated insight into your peers' trade terms to inform your investment »corridors«.But fixating on the same investment $ / % will likely lead to:❌ Buy Box suppressions / CRAP❌ Unsuccessful vendor negotiations❌ Offboarding from programmes like AVSSo when benchmarking your investments with other vendors, make sure you understand their trading context with Amazon.---How do you benchmark your investments with Amazon? Let me know in the comments!hashtag#amazonvendor hashtag#amazonstrategy