For 9 months we focused on driving relevance and repeat purchases. Investing in keyword research and mass experimentation. We achieved a category rank of 44 by Q4, leading to a 2.1X monthly increase.
Within 3-weeks we were able to rank on the first page for 2 primary search terms and a handful of secondary. Our keyword harvest improved conversion rates by 7% after embedding new terms into the listing.
Our team focused on driving relevance throughout the year with the objective of being well placed for organic visibility in Q4 and onwards. This compounding resulted in a 10X improvement in ad revenue from Oct-Dec.
By diving deep into long-tail keywords and improving conversion rates, we increased sales by £466k over 6-months. We also obtained relevance and rank for the majority of primary and secondary keywords.