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Isaac is the creative lead at Wild Cosmetics. These guys seriously impress me. They're smart with how the commingle user content and language into their creative strategy. No surprise, it's working.

A 20-minute dive into why storefronts are so important on Amazon right now, and the macro and micro strategies you can implement to optimize yours.

Aaron has 10,000 hours of Amazon experience.

"A 3 step strategy I’ve been telling brands to do on Amazon for years. I call this “The Mountain Strategy”. I then go on to explain my “Flywheel Strategy”, where the flywheel represents your sales velocity. "

This is my first solo mission on the podcast. I dive deep into A+ content. Having spent the best part of a year building Amazon Creatives, now the most comprehensive archive of inspiring Amazon content, I figured I could add some meat to the bones.

As a senior vendor manager at Amazon Brazil, Gordon is well-placed to advise grocery brands on how to navigate emerging markets, whilst also providing sound advice to more mature marketplaces from his time in the UK office.

Warwick lead Amazon renewed in Europe before moving on to managing the UK's largest distributor of renewed Microsoft and Intel devices on the marketplace.

Chris is the founder of America's fastest growing hummus brand - Ithaca Hummus.

Taylor breaks down specific steps to get 60-90 pieces of fresh influencer content each month, without breaking the bank.

Juliana and I talk about the impact iOS15 is going to have for brands communications. We then warm up a little and get into how you can optimize your email flows and segmentation to provide richer experiences.

Cody worked with everyone from LeBron to Mummy bloggers as his entrance to the influencer world. As I continuously bang on about the importance of content and marketing, it felt natural to shine some light on a lesser talked about topic on Amazon - influencers.

A detailed breakdown of the new tax changes for EU sellers. Alex from SimplyVAT put me in a state of trance as I desperately tried to take down notes on everything she had to say. With a number of big updates coming on July 1st 2021 it's important for you to understand how this impacts you as a seller in Europe.

Himanshu spent 3.5 years working at Amazon India within the newly formed advertising team. He's since been leading our Amazon Advertising team, supporting brands across the globe with their ppc strategies.

Will runs an online pet brand. We normally natter on Sunday's about all "entrepreneurial" matters. Upon our 3rd healthy debate I figured it was logical to record some of our nonsense.

Ben was one pf Thrasio's first European buys and he's now supporting brands looking to exit.

I like Elliot because he sells stuff that offends people. He's also running a cracking Amazon agency in Clapham, which is a great place to drink.

Charles and I natter away like a pair of old Queens. After an hour of rattling away during the "pre talk" we decided it'd be beneficial to just hit record.

Brett managed to change my mind on a few things today.

This completely changed how I think about email collection. One of the best conversations I've had on customer journeys in a very long time and sets the tone for what we can expect in 2021 onwards.

Lisa has been a packaging journalist since 1982. She's the executive editor of PackagingDigest.com and could not be better placed to take us through what many deem the unsexy world of packaging.

An incredible breakdown of the 3-4 steps Amazon leaders take when interviewing candidates. GG has 5 years experience as an Amazonian, eventually positioning herself as a bar-raiser - essentially someone that is great at interviews. I found this chat exceptionally practical for me personally and will certainly be adopting many of the principles discussed with my recruitment going forwards.

John was director of operations and programs at Amazon kindle. He speaks to an array of different mechanisms they implement internally that you can take learnings from.

My mate Sam from Amazon is beautifully posh and spends 30-minutes chatting about the FBA aggregator business. If you're considering selling your brand at some point, it's worthwhile being aware of how it all works, most importantly, how to sell for more money.

Ellenore was the global director of Kindle Content Risk Management at Amazon. A 13-year veteran gracing my podcast studio (not literally) to help all of us understand how Amazon looks at human resource management. I recently received a request on this topic, here is my delivery.

All about customer lifetime value. Juliana continues to amaze me with her undeniable ability to deeply understand customers.

Joe specialises in Amazon Advertising. He builds long term strategies to set brands up for sustainable success.

Tom and I are brothers. He's become pathetically obsessed with creating great copy and building out email flows that drive CLV.

Francois was my tutor today. The topic was supply chain.

Judson takes creative content to a new level. He's made multiple clients cry with happiness after watching their new video. He, within 5 minutes, also shared a massively overlooked strategy to improve your main image and drive incremental increases in your conversion rates.

I didn't want to stop recording. Loved what Charlie shared about community building and launching the brand Wild. It was nice to utilise the podcast platform in order to get a brand owner on, who's brand I'm fascinated by. Charlie shared some nitty gritty tactics him and his co-founder went through to get Wild off to a flying start.

Naio blessed me with some Amazon Advertising knowledge, demonstrating how you can continue to peal the layers on the topic with no end in sight.

Mike heads up marketing at Profitero, which explains why he made me look a fool as a podcast host. I often found myself having not much else to add because he covered the bases so well.

Ben and I worked together at Amazon, he now runs a series of brands on Amazon whilst holding down his day job at Gympass.

Dave and I sit down for a sharp session on what we can expect to see for your Amazon operations in the next 5-10 years.

10 years at Amazon in the advertising team catapulted Melissa into the world of ecommerce. She is now a member of the Forbes Agency Council and co-founder of Pacvue.

Destaney and I dive into Amazon marketing funnels, and exactly what you need to do when building them out.

Jason is director of sales at Teikametrics. We talk about product market fit, which channel to launch on first, and the 3 buckets of advertising.

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.

Stefan spent 16 years at Amazon. His roles include: director of seller experience, director of seller strategy, and director of consumer shopping experience. Across this 2-part episode he discloses an array of fascinating insights on the inner workings of Amazon, how business decisions are made, and some great stories.

Elizabeth proved, again, that there is always something new to learn on Amazon, particularly when it comes to advertising.

Chris has successfully built out one of the biggest UK agencies which focuses on supporting vendors and sellers expand across global markets.

Probably the best conversation I've ever had on customer lifetime value, and how paramount data continues to be in the world of ecommerce.

Another ex-Amazonian gracing my virtual studio. If you sell consumables, this is for you.

Ian builds Facebook ads and messenger bot flows for brands on Amazon. He's got his finger on the pulse, he understands the importance of funnel development, and the foundational pieces that are required as a brand to build sustainable success.

Nailing Amazon Advertising with highly competitive keywords is an art, Kyle is an artist.

Kim was director of tools at Amazon before ending her 11+ year stint at the company to start with Microsoft, where she now sits as the Chief Customer Officer. In this episode we review the Amazon ecosystem from a higher level, looking at the mindset and attitude brands should take, as well as thinking about their long term strategies.

Jason teaches us how to craft end to end customer experiences online by dragging brands kicking and screaming into a New Retail future.

John's spent the last 12-years building his Amazon agency and brings with him a seasoned, well-versed head to our discussion on how brands can build sustainable success on the marketplace today.

Ryan and I dive into building an operational base, utilising software and how advertising continues to be a powerful driving force within the marketplace. Ryan is currently working at Kaspien, formerly etailz, who are an Amazon seller turned software/agency solution.

Mark shares invaluable insights for CPG brands on and off Amazon. Lifetime value, repeat purchases, first hire, packaging, to name just a few of the topics I peppered him with. He is the founder of IWON Organics, a fast-growing snack company that focuses on plant-based proteins, and has been playing the entrepreneur card for over 16-years.

Within the first 10 mins we smashed out a 3-step plan to improve your listing - introduced by Daniela and eagerly backed up by myself. Daniela's enthusiasm towards branding on Amazon radiates through this episode and I encourage any owner to get their notepad out as this is crammed with valuable nuggets for you to go and implement.

Florian provided me with unknown insights into Amazon Germany that truly came as a great surprise to me. Having built a software company in the advertising space over the past 3 years, in Germany, he's fabulously well placed to advise on ad strategy and Europe.

Having led content development and promo planning at Amazon, Aric offers invaluable insights for those looking to build a solid foundation on the marketplace. He has a sound understanding of how to establish omnichannel funnels to capture consumers at different stages of their buying cycle.

David is a former Amazon Vice President and was once responsible for the buy box algorithm. 20 years at the company makes for an interesting chat, particularly how he almost became an alcoholic after leaving (I jest).

Josh runs the Amazon marketing for one of the best supplement companies in the world - Nordic Naturals. Having initially entered the Amazon world in 2013 selling motorcycle accessories from Vietnam, he's now got 7-years under his belt across a wide array of job roles.

Andrew is a veteran in the Amazon world, who's been playing since 2013, and offers an array of different opinions on common topics, which I find incredibly interesting to listen to. He's hit many bumps in the road and shares some wild views on the Amazon ecosystem.

Donal and I worked together in the Amazon Business team, supporting strategic accounts across the UK. His background was spent working within the InterContinental Hotels Group before transitioning over to the world of Amazon, where he primarily focused on advising "whales" on the 3rd party side of the business.

Before becoming a PPC whiz, Gabriel initially failed on Amazon, heavily, then he built a strong brand in the baby niche and sold out. He's now a member of the BetterAMS team and focuses primarily on Amazon Advertising, supporting brands doing more than $200k a month on the marketplace.

Ranking quickly post-launch is becoming paramount in the Amazon ecosystem now. Troy is the founder of Seller.Tools and an Amazon 7-figure earner. He's truly leading the charge in Amazon automation, particularly when it comes to launching or re-launching products on the marketplace.

If I have Amazon Advertising questions, Destaney is who I go to. She is the founder of BetterAMS, who I personally regard as the top Amazon Advertising agency in the space right now. She's truly a thought leader and a recommended follow for anyone looking to level up their PPC game.

What does PornHub have in common with Quorn? Dave Officer. Dave specialises in branding, graphic design & illustration. Taking your ideas and turning them into pure eye candy for your brand.

James has been building a strong eCommerce knowledge base since his time at Catch.com.au and continues to be leading from the front in the Southern Hemisphere. He is the co-founder of MerchantSpring, an Amazon marketplace solution that supports those listing across multiple channels.

Ben worked with George at Amazon for just under 2-years before heading over to Kraft Heinz. He set up his first Amazon business during 2016, has just launched a second, and has a third and fourth in the pipeline.