Amazon Week of 2025-08-05 (Tue→Mon)
By AI Weekly Summary · August 18, 2025 · Curated by George's Blog
1/ Amazon DSP, AMC, and SQL together enhance advertising performance. These tools provide deep analytics and custom insights, moving beyond basic metrics. Thanks, Destaney Wishon.
2/ SMBs can now implement full-funnel strategies on Amazon. The Path to Conversion report offers insights for smarter budget allocation and clearer investment decisions. Streamline Insights makes AMC data accessible to all advertisers. Thanks, Joe Shelerud.
3/ Amazon upgraded Product Opportunity Explorer with AI insights. The tool now analyzes niche dynamics, search behaviors, and pricing automatically, providing actionable data for product launches and optimization. Thanks, Mansour Norouzi and Prem Gupta.
4/ Values play a crucial role in agency growth. Establishing core values helps maintain company culture during rapid scaling and guides team behavior. Thanks, Simon Ellicott.
5/ The M&A market for Amazon and e-commerce agencies remains strong. Agencies with AI capabilities and cross-platform operations are in a favorable position, but market conditions are shifting. It's advisable to evaluate exit strategies now. Thanks, Simon Ellicott.
6/ Amazon's search algorithm, COSMO, now prioritizes shopper intent over keywords. Brands must adapt their SEO strategies to avoid losing visibility in search results. Thanks, Emma Bagley.