Amazon Daily - 2025-08-26
By AI Daily Summary · August 26, 2025 · Curated by George's Blog
1/ Amazon's ad revenue reached $15.69 billion in Q2 2025, comprising 9.36% of total revenue. This growth is driven by increased ad placements and partnerships with Roku and Disney. Thanks, Himanshu Verma.
2/ Amazon is testing a new advertising portal layout in the US, reducing default metrics displayed, which may slow workflow. Thanks, Pratyay Amrit.
3/ Amazon's frontend team has shuffled widgets on the campaign creation page, causing user interface changes. Thanks, Prem Gupta.
4/ A household brand's TOS impression share for branded terms is below 50%, highlighting the importance of branded keyword campaigns. Competitors are capitalizing on this oversight. Thanks, Prem Gupta.
5/ Amazon's new UI is cluttered with recommendations, affecting the visibility of performance metrics. Users express a desire for a clearer interface. Thanks, Snehil Shreya.