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By Alex B · October 22, 2025 · Curated by George's Blog
If you try to copy your favorite 7-figure eCommerce brand ad strategy you will fail hard.
And here’s why.
Brands like Huel, AG1, Zoe, Spacegoods, and Wild all have their marketing dissected and reposted online like gospel.
Everyone’s trying to “reverse engineer” their ads, funnels, and creatives.
But here’s the truth:
Those brands can afford to play a completely different game than you can.
Why? It's because they’re spending 10x more on ads than most eCommerce brands even make in a month.
They have deeper LTV, more cash flow, and a longer payback window.
When you see a brand happily paying $250 per customer, it’s not because their ads are magical - it’s because they’ll make that money back five times over across the next few years.
Now compare that to a smaller brand that has to break even on the first purchase.
They can only afford a £50-£75 CPA, so every wasted click hurts.
Those two businesses are NOT playing the same game.
So when someone posts a teardown called “How this £100M brand runs their ads”
Please don’t copy it.
It’ll kill your margins, your ad account, and probably your motivation.
Big brands win with scale.
Smaller brands win with creativity, positioning, and fast learning cycles.
Play your game, not theirs.