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By Robert Prime · August 20, 2025 · Curated by George's Blog
🚀 Why Amazon Launches Fail (Even When Everything Looks “Right”)
I see it all the time.
Brands come to me after spending thousands with agencies, wondering why their Amazon launches haven’t worked.
On paper, the basics are there:
👉 Listings look “good”
👉 PPC is running “ok”
👉 Agencies recommend A+ content
But A + B + C doesn’t always equal success.
Because Amazon isn’t about ticking boxes. It’s about joining the dots.
Here are two recent examples 👇
📎 Case Study 1 – Stationery Launch
This brand’s launch looked fine: listings, PPC, even plans for A+.
But results? 100% ACOS. Every ÂŁ1 in ads brought back ÂŁ1 in sales.
The real issue?
❌ Same price as everyone else
❌ No reviews
❌ No USP
They were asking buyers to take a risk with no reason to choose them.
👉 Their D + E was about bridging the gap:
🔹 Pricing psychology – use RRP, coupons, and deals to create perceived value + sales velocity.
🔹 Offer strategy – bundles and bulk packs for Amazon Business buyers to attract repeat, high-volume orders.
🔹 Test + scale – start with MFN, double down on winners before committing to FBA.
Would A+ content have fixed this? No. First we needed trust + value.
💊 Case Study 2 – Supplements Launch (US Market)
This brand went big.
They hired one of the world’s largest agencies.
Listings looked nice. CTR optimized main image etc.
But PPC after 2 months? 200% ACOS.
No ranking increases also or progress.
👉 $18k spend, $9k sales.
I know this agency. They’re world-class at PPC. The problem wasn’t targeting.
The real issue?
❌ A 3.7 star rating (category avg 4.4)
❌ Far fewer reviews than competitors
(also a long spammy title)
No amount of ad spend can outrun weak trust signals.
👉 Their D + E was totally different:
🔹 Review strategy – audit and remove unfair reviews (we found 6 we could remove), then rebuild via external traffic + funnels.
🔹 Launch pacing – run PPC slower until ratings improved, then scale.
🔹 External traffic – drive qualified buyers outside Amazon to support early review growth.
Again — A+ content improvement wasn’t the missing lever. This was a review problem, not a creative one.
đź’ˇ The Lesson
Amazon growth doesn’t come from doing more “tasks.”
It comes from spotting the D and E that make A + B + C actually deliver.
In stationery, D + E meant bridging the credibility gap with pricing + offers.
In supplements, D + E meant fixing reviews + trust before scaling ads.
👉 That’s why experience matters. Because no two launches fail for the same reason.
If this post feels familiar, let’s talk.
At @mrprime we specialise in spotting the missing D + E that unlock Amazon launch success.
#Amazon #Ecommerce #AmazonLaunch #AmazonFBA #EcommerceGrowth #DigitalMarketing #AmazonStrategy #PPC #Reviews