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By Austin H. · July 31, 2025 · Curated by George's Blog
🚀 Amazon Ads just upgraded their Conversion Path reporting — and it’s a major step forward for attribution.
Previously, brands only had access to the Top 5 conversion paths, with no ability to filter by ad type or dig deeper into what was truly driving conversions. It was a static snapshot — helpful, but limiting.
With the new Conversion Path report, advertisers can now:
🔸 Filter by specific ad types (e.g., Sponsored Products, Sponsored Display, Amazon DSP Display, Streaming TV, Audio, etc.)
🔸 See New-to-Brand (NTB) sales and purchases broken out by path
🔸 Understand the full customer journey across multiple touchpoints, not just the top 5
🔸 Attribute value to upper-funnel tactics like DSP Display or Streaming TV — not just last-touch conversion ads
This upgrade gives brands the ability to move beyond siloed metrics and start evaluating true multi-touch influence across their Amazon media mix.
#AmazonAds #DSP #Attribution #RetailMedia #EcommerceMarketing #SponsoredAds #BTR #BTRmedia #ConversionPath