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By Jonny Golding · July 5, 2025 · Curated by George's Blog
Most sellers are overlooking the AMC metrics
(that actually drive growth.)
Instead of focusing on the right data, they’re lost in vanity stats,
and it’s costing them money.
Here’s the problem:
→ You’re running ads, but your spend is scattered.
→ You’re reaching the wrong audience, or not reaching them enough.
→ You’re blind to what’s actually driving conversions.
Here’s the truth:
You need to focus on the right metrics to unlock your true growth.
➡️ Audience Overlap:
- See where your campaigns are wasting spend on the same shoppers.
➡️ Cross-Brand Exposure:
- Find the sweet spot to steal market share from competitors.
➡️ NTB Purchase Rate:
- Target new customers that are ready to convert.
➡️ Total Touchpoints to Purchase:
- Optimize your retargeting by tracking how many ads it takes to close.
➡️ Add-to-Cart Rate by Ad Type:
- Know which creatives actually drive shopping intent.
I’ve broken down the 12 AMC metrics you need to master for real-world success.
No more wasted ad spend. Just results.
🔔 Follow Jonny Golding for more insights.
♻️ Repost this if you're ready to scale smarter.